As with any creative marketing approach, customers can experience creative fatigue. To keep things vibrant, it’s wise to introduce gamification occasionally to enhance engagement. What’s a more engaging way to enliven your marketing campaign than by introducing an element of fun and encouraging your customers through games?

To use social media for interactive marketing, you can engage with your audience by responding to comments, running polls and contests, hosting live Q&A sessions, and creating interactive stories and posts that encourage user participation.

You can measure the effectiveness of your interactive campaigns using key performance indicators (KPIs), such as click-through rates, engagement metrics (like likes, shares, and comments), conversion rates, and patron feedback.

Once the content has been well received, a template-based game usually takes anywhere between one to two weeks to complete (custom game will take two weeks onwards). The timeline includes waiting for approval and feedback from the client, gathering requirements, and developing the game.

To get started, we need the basics: who you are, some details about your business, and your specific requirements for us to tailor-make a unique game that best represents your brand. Once we’re onboard, we may ask for your content and multimedia assets to be used in game development.

Uploading your content is easy with a few clicks. You will receive access to our Google Drive account during onboarding, where you can upload all necessary files.

Yes, game hosting is a built-in feature, covered by the monthly subscription fee.

Unfortunately, no. Our approach follows a SaaS model (service as a subscription) to maintain affordability. The source code for all games remains exclusive to us and our partner. Custom game development with source code usually starts at $15,000 SGD per game.

In the absence of an enterprise plan subscription, any changes you make to the game after delivery will incur additional man-hour charges.

Examples of interactive content include quizzes, polls, surveys,interactive infographics, games, contests, interactive videos, and interactive storytelling. Check out our game samples above!

Using quizzes is a great way to inject interactivity and enjoyment into your content. They’re often used for knowledge-sharing and can also serve as self-assessment tools for users.

Some best practices include knowing your target audience, creating content that aligns with your marketing goals, keeping it user-friendly, promoting social sharing, and testing and optimizing based on user feedback and analytics.

Interactive content can be applied to various industries, from education (interactive quizzes and simulations) to e-commerce (lucky draws and in-game promotions), and even healthcare (symptom checkers and health assessments).

Hosting interactive content isn’t enough; you need to promote it. This can be done through social media, email marketing, and search engine optimization. To cast the net even wider, consider integrating paid advertising into your strategy.