How to add user in Google Analytics, GA4 (2024)

So, you’ve set up your shiny new Google Analytics 4 (GA4) property and are ready to delve into the valuable data it provides. But what if you want to share those insights with colleagues or team members? That’s where adding users comes in.

This guide is for anyone who wants to grant access to their GA4 account. Whether you’re a business owner, marketing manager, or analyst, giving others the ability to view and analyze data is crucial for collaborative decision-making.

Benefits of Adding Users:

There are several reasons why you might want to add users to your GA4 account:

  • Shared Ownership: Multiple people might be involved in managing your online presence. Sharing access to GA4 allows everyone to stay on the same page and track website or app performance.

  • Departmental Insights: Different departments within your organization can benefit from GA4 data. Marketing can analyze user behavior, while sales can track conversion rates.

  • Client Reporting: If you manage analytics for clients, granting them access to their own GA4 property allows them to see their data firsthand.

By adding users with appropriate permissions, you can ensure everyone has the information they need while maintaining control over your data.

Adding Users to Your GA4 Account

Now, let’s walk through the steps for adding users:

1. Head to the Admin Panel

Web analytics dashboard interface with an active profile
Login to your Google Search Console dashboard and select the “Property” you’d like to add a new member.
User interface of an analytics platform highlighting an account named "aimaai" with a numerical id.

*For accounts with multiple properties -> select the “Property” you’d like to add a new user.

2. Account Access Management

User interface of an analytics platform with a focus on the "admin" option in the navigation menu.

Next, navigate to the bottom-left corner of the page and click on “Admin”.

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A screenshot showcasing the "admin" panel in google analytics, with the "account access management" section highlighted.

Click on “Account access management”.

3. Adding the User

An interface showing account access management with options to add users or user groups highlighted.

Look for the blue “+” sign at the top right corner and select Add users.

4. User Details and Permissions

Field for entering email addresses highlighted with a red box on a web interface.

Enter the email address of the user you want to add.

Screenshot of a webpage detailing different user roles and data restrictions with an emphasis on the "marketer" role.

Choose the appropriate permission level. GA4 offers different roles, such as Editor or Viewer, which determine what actions users can take within the platform. You may click on “Learn More” to understand the differences between each role.

**For Aimaai’s SEO service, please select “Marketer”.**

Two unchecked options for data restrictions, 'no cost metrics' and 'no revenue metrics', with additional text stating access is restricted to ga4-only properties.

This is optional, recommended to leave it uncheck for Aimaai services.

5. Granting Access

A screenshot highlighting the "notify new users by email" checkbox and "add" button in an "add roles and data restrictions" user interface.

Once you’ve filled in the details, click “Add” to grant the user access to your GA4 account.

Pro Tip: You can also choose to notify the new user via email, letting them know they’ve been granted access.

6. Example of Google Analytics Email Notification

Email notification regarding access to a google analytics account.

The user will be notified via email.


By following these steps, you can easily add users to your GA4 account and empower your team or clients to leverage the valuable data it provides. Remember, choosing the right permission level ensures everyone has the access they need while maintaining control over your data security.

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Written by Matt Li Haoming, Managing Director

Possessing over a decade of experience in web development, Matt is much more than just a strategist – he’s a master of crafting design solutions. Merging data-driven insights with a sharp eye for design, he constructs user experiences that are visually compelling and operationally flawless. With his knowledge of web design, content, and marketing, Matt guarantees an online presence that is as aesthetically pleasing as it is results-oriented.

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