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#2 Differentiating Between Digital Presence and Online Marketing

The distinction between digital presence and online marketing lies in their focus on content marketing and brand presence.

Hi everyone! In my last blog post, we began our chat about digital presence (or online brand presence, if you prefer that name). Today, we’ll delve a bit deeper into the differences between digital presence and online marketing.

I’ve observed that many entrepreneurs focus heavily on online marketing over the years. These folks often say, “We have a website already, isn’t that enough?”

The short answer is no. While online marketing tactics like ads, discounts and giveaways can offer quick returns on investment, it’s important to understand the difference between digital presence and online marketing.

Here's an example

Imagine you’re planning a trip to a new city. You’ve heard great things about it, but you don’t know much about the place. How do you find out more?

You might start by googling the city name and browsing through some websites. You’ll see photos, videos, reviews, and articles that give you a glimpse of what the city is like. That’s the city’s digital presence.

But what if you want to book a hotel, a flight, or a tour? You’ll need more than just information. You’ll need some guidance, some persuasion, some incentives. That’s where online marketing comes in.

Understanding the Overlap: Dual Sides of the Digital Coin

Online marketing is the process of attracting, engaging, and converting potential customers online. It uses tools like SEO, email marketing, social media ads, Google AdWords, and content marketing to drive traffic to your digital presence and convince them to take action.

So, digital presence and online marketing are two sides of the same coin. They work together to help you achieve your goals online. But they’re not the same thing.

See also
#1 An Introduction to Digital Presence - Understanding the Importance of Digital Presence

Digital presence is the land you own in the online world. It’s where people can find you and learn about your products or services. Online marketing is the GPS that gets people to your land and makes them want to stay.

If you’re a business owner, you need both. A good digital presence sets the stage for effective online marketing. And a good online marketing strategy boosts your digital presence and grows your audience.

Applying the Theory: Digital Presence and Online Marketing in the Business World

But how do you create a good digital presence and a good online marketing strategy? That’s what we’re going to explore in this blog series.

We’ll show you how to build a strong digital presence that reflects your brand identity and values. We’ll also show you how to use online marketing techniques that suit your business goals and budget.

By the end of this series, you’ll have a clear understanding of how digital presence and online marketing work together to help you succeed online. 

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Writing is not easy. It takes time, effort, and passion. But it can also be fun, rewarding, and fulfilling.

If you want to learn more about writing or work with us on your next project, we’d love to hear from you. We’re always open to new ideas and feedback. And we don’t mind playing devil’s advocate sometimes. It’s all part of the learning process.

See also
What is Digital Transformation and 2 simple steps to get started

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Written by Matt Li Haoming, Managing Director

Meet Matt, your friendly neighborhood digital consultant. He has been elbow-deep in the industry for close to 20 years, developing an enviable knack for helping businesses shine bright in the online world.

Matt is all about giving SMEs a leg up, sharing valuable, practical insights, and collaborating to turn vision into digital victory. His approach is driven by his relentless passion for empowering organizations to bloom in the digital landscape. A seasoned pro with a casual vibe, that’s our Matt!

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